From playboy magazine to any internet site that displays beautiful women, I would say that plenty of men benefit from looking at women who aren’t their wives/girlfriends. Many men like to look at women.
And I’ve lost count of the times I’ve told by some random man to “smile” or even that I should put makeup or wear dresses. Point is, some men care enough to tell a complete extranger what they like to look at when they look at a woman. Some men pay to look at women. Those men get a benefit from those women beauty, otherwise, they won’t pay or stop random women on the street or public transport to tell them their preferences.