Hahaha, well, everyone has personal preferences and you can't be a match for everyone. In fact, I think it is a waste of time trying to make everyone swipe rigth on you. It is better that few people swipe rigth, but that the few people that swipe right on you can be really interested.

You have limited time for dates, so there is a limit of how many matches are you going to take advantage of. I mean, if you get 10 matches a week, on how many dates are you going regardless? 2? 3? Some people think that by having 20 instead of 10, their options improve. But that is not true, because to secure a date, you need to "pick a few" to talk to. So if you try to date one person that is just mildly interested or that keeps you as a second choice, you might end without a date on saturday because the other person stand you up at the last minute.

On the other hand, you can trade the number of matches for compatibility of those matches. That is basically why women get the 33%. Since they look more the profiles and try to look for that compatibility.

It is basically conditional probability. The book thing (and to be fair, the movie and TC show part too) worked very well for me because I "customize" the method for myself. You need to "customize" the method for your specific likes and good qualities. If you are good or passionate about something, you need to find a way to show it at the profile picture. The important thing is not who swipes left, but who swipes right.